As 2025 draws to a close, DAMAC Properties unveils a dazzling chapter in its illustrious narrative, achieving a staggering AED36 billion, equivalent to an impressive $9.8 billion, in total sales. This remarkable feat not only solidifies DAMAC’s position as the leading private developer in the United Arab Emirates, but also reflects the pulse of a thriving market resonating with luxury and ambition. Steered by astute leadership and unwavering commitment to excellence, the company stands poised to usher in an era defined by artistry, innovation, and exceptional living experiences.
Amira Sajwani, the dynamic Managing Director of DAMAC Properties, heralded this transformative moment as the dawn of “a new era.” With resolute clarity, she articulated a vision that prioritizes not just the provision of luxurious residences, but the creation of dream homes that resonate with families longing for quality and sophistication. “Our focus is clear,” Sajwani announced, “as we embark on this journey, we aim to make a profound statement, marked by landmark new projects and synergistic global partnerships.” Her anticipation for the future echoes the collective aspirations of a city that never ceases to evolve.
The accolades speak for themselves. In November 2025, the launch of DAMAC Islands 2 spurred an extraordinary AED11 billion in sales within a mere five hours—a testament to the enduring allure of luxury waterfront living. This sensational outcome eclipsed the previous year’s record-breaking launch, which was dignified by the Guinness World Records for the highest revenue achieved in a single day from a real estate initiative. Indeed, the essence of Dubai thrives within these remarkable achievements, propelling the city into the global limelight.
DAMAC Islands 2 is but one jewel in a crown of ambitious projects unveiled in 2025. The company’s relentless pursuit of excellence saw it expand not just regionally but also internationally. Among the illustrious projects launched were the Chelsea Residences, developed in an exclusive partnership with the iconic Chelsea Football Club, promising a harmonious blend of lifestyle and sporting heritage. This venture, alongside celebrated developments such as Riverside and DAMAC District, embodies the quintessence of contemporary living crafted with an artistic touch.
The year began with the enchanting Riverside Views, a gala event graced by luminaries from the world of cinema, including the celebrated Bollywood star, Shah Rukh Khan. The allure of the Chelsea Residences is undeniable, nestled on Dubai’s last prime waterfront lands, offering an uninterrupted panorama of the azure Arabian Gulf and the sparkling skyline. They present a unique investment opportunity, merging the storied legacy of Chelsea FC with the artistry of architectural mastery.
August witnessed yet another addition—Capri One, a residential cluster gracefully designed around the ideals of water views and community engagement, followed closely by the grand reveal of DAMAC District in September. However, the pièce de résistance remains the expansive DAMAC Islands 2—crafted to elevate the standards of island living, this ambitious venture deepens the developer’s footprint in luxury real estate. Furthermore, DAMAC Properties made a bold entry into the Iraqi market with the inaugural launch of DAMAC Hills Baghdad, heralding a new chapter in its illustrious saga.
Since its establishment in 2002 by the visionary Hussain Sajwani, DAMAC Properties has cultivated a remarkable legacy of delivering over 50,000 exquisite units, with an impressive 54,000 more in the pipeline. Each project resonates with the vibrancy and modernity of the United Arab Emirates, underpinned by core values of luxury, discretion, and architectural grandeur that define the Elite Prime Media ethos.