The microbrand segment of the watch industry has undergone remarkable evolution over the past decade. Once considered a niche area within horology, it’s now a vibrant ecosystem filled with small companies creating innovative, design-focused timepieces. Some brands prioritize value, while others emphasize originality, and a select few are breaking new ground in what small brands can accomplish. In this episode of Fratello Talks, our hosts Nacho, Daan, and RJ dive into the microbrands they believe are worth following in 2026. Instead of just discussing brands with big new releases, they focus on those that may surprise us in the year ahead. But before we jump into the conversation, let’s do a quick wrist check.

Wrist Check Time

Daan is sticking with his classic Cartier Santos, an undeniably charming watch from the early 2000s. This design makes us nostalgic for Cartier’s uninterrupted bezel, and we can’t help but wonder if it will return to the lineup in the future. For many, this is when the Santos hit its stride.

RJ has opted for his Omega Globemaster, a beautifully crafted watch that balances historical significance with modern flair. Notably, it was the first production watch to receive METAS certification. Even nearly a decade after RJ added it to his collection, it continues to perform within specifications brilliantly.

Nacho is donning his Arken Alterum, fittingly showcasing a brand that epitomizes what’s exciting about microbrands today. With its unique design, small-batch production, and a genuine connection between creators and collectors, Arken stands out in the microbrand landscape.

Explore the Microbrands to Keep an Eye On in 2026

The beauty of the microbrand segment is its dynamic nature. New players emerge each year, and the most intriguing brands often craft exciting developments behind closed doors. In this episode, Nacho, Daan, and RJ share their insights on microbrands poised to make waves in 2026. From established favorites to hidden gems, there’s something for every watch enthusiast.

Microbrands enjoy a level of flexibility that larger brands often lack. This freedom allows for unexpected releases, unique collaborations, and creative risks that make watch collecting even more thrilling. So, which brands do our hosts believe are set to make an impact in 2026? Tune in and find out! Brands like Arken stand out for their distinctive style and innovative approaches. Baltic and Serica have matured beyond their startup phases, carving out solid identities. The discussion also highlights Laventure and Lebois for their refined styles, while Ming and Holthinrichs represent the design-driven side of the market. These highlights are just the tip of the iceberg—tune in to hear the rest!

Now we want to know: which microbrands are you excited about this year? Share your thoughts in the comments below!