Unveiling the ArtyA Purity Tourbillon Sport: The Watch That Changes With You

The ArtyA Purity Tourbillon Sport is like a chameleon, effortlessly adapting to your style and mood. Want your watch to match those chic red suede loafers? No problem! Simply visit an ArtyA retailer, swap out the gaskets for a stunning Deep Red, and choose a matching strap. This timepiece also offers options in Deep Blue and Electric Turquoise for endless customization.

Why It’s More Than Just a Colorful Gimmick

Don’t be quick to dismiss the colorful gaskets and straps as mere gimmicks. The Purity Tourbillon Sport is powered by an impressive skeletonized, double-barrel in-house caliber, featuring a striking 18mm flying tourbillon—one of the largest in a wristwatch today. Entirely manufactured by ArtyA, this watch guarantees optimal transparency with its Wavy case made from super-hard Absolute Sapphire.

The customizable gaskets and straps are an exciting feature that lets you express yourself creatively. While you can’t change the gaskets on a whim (leave that to a trained watchmaker), you can certainly plan ahead and coordinate your piece to whatever ensemble you’re wearing. Available colors at launch include Deep Red, Luminous Orange, Deep Blue, and Electric Turquoise, all showcased beautifully through the clear case.

Inside the ArtyA Purity Tourbillon Sport

One of the best reasons to keep your hands off the gaskets is what lies inside the case. The skeletonized tourbillon movement is a feat of engineering, highlighted by the large 18mm tourbillon cage that makes a full rotation every minute. This isn’t just for show; a larger cage enhances the dynamic stability of the movement’s regulating parts and improves shock resistance. Plus, with a frequency of 4Hz and a remarkable 70-hour power reserve from its two hand-engraved barrels, this watch is as powerful as it is visually stunning.

The hand-wound caliber PUR-T1, developed in collaboration with Telos, is not just about performance but is also a visual masterpiece. With its circular design and skeletonized bridges that showcase hand-applied bevels, each edge is polished to perfection, sparkling with the light.

A Bold New Take on Haute Horlogerie

The Wavy design in sapphire is an ArtyA hallmark, revealing the intricacies within while also offering protection. With a remarkable hardness of 9 on the Mohs scale, the 44mm case is incredibly resistant to scratches, making it suitable for daily wear. Its flowing lines, along with a screw-fastened sapphire case back and a sapphire crown, contribute to both its aesthetic and durability.

Deep Red

Luminous Orange

The ArtyA Purity Tourbillon Sport is a daring fusion of traditional watchmaking and contemporary style. This watch is for those who see Haute Horlogerie as an evolving art form rather than a rigid standard.

Deep Blue

Electric Turquoise

Limited to just nine pieces, the Purity Tourbillon Sport is priced at CHF 130,000. While these initial colors are a great start, keep an eye out for additional options in the future. For more information, visit ArtyA’s official website.

Watch Specifications